Calming and Sleeping in Romania - New Report Available

Consumers in Romania have become increasingly prudent in self-treatment with calming and sleeping products, due to an awareness-raising campaign about the side-effects of regular treatment with standard calming and sleeping products. The majority of standard calming and sleeping products are thus sold only as Rx drugs. Nevertheless, category sales experienced stable growth, after rising by 10% in 2014, due to the growing preference for plant-based calming and sleeping products perfectly "suited" for self-treatment. The demand for calming and sleeping products remains strong thanks to increasingly stressful lifestyles, with longer working hours resulting in a higher rate of insomnia.

Competitive Landscape

The Extraveral brand by Zentiva held the outright leading position in 2014, with a 32% brand value share, followed by Exigan by Gedeon Richter with a 21% value share.

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Industry Prospects

Calming and sleeping is set to enjoy stable growth over the forecast period at a CAGR of 9% in value sales at constant 2014 prices. Problems related to stress, anxiety and nervousness will rise with products with a 100% herbal content being increasingly preferred by consumers. Reducing the side-effects of standard calming products and avoiding dependency will be important to consumers, stimulating the use of purely herbal calming and sleeping products for self-treatment. Relaxirem by Remedia is set to gain a strong position in the category, thanks to intense advertising and its fully herbal active ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Romania?
* What are the major brands in Romania?
* What is the market size of Calming and Sleeping in Romania?
* What are the major brands in Romania?

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