Coffee in Kazakhstan: New research report available at Fast Market Research

Kazakhstan is a nation of tea drinkers and drinking coffee is not a normal habit. Despite this, the interest in coffee increased over the review period with Kazakhstanis traveling more and getting to know other cultures and their cuisines better. The westernisation of Kazakhstani culture has also created a noticeable move towards coffee drinking. The increasing number of foreigners in Kazakhstan has had a positive effect on sales of coffee as well.

Competitive Landscape

Nestlé SA remained the leading player in coffee in 2014, accounting for a retail value share of 28%. Its Nescafé brand led coffee over the review period, and it is present in most retail channels with discounts and promotions helping drive its sales. Over the review period it was the most recognisable brand with a reputation for good quality.

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Industry Prospects

The opening of new cafés in Kazakhstan demonstrates the growing consumer interest in coffee. The increasingly busy and hectic lifestyles of Kazakhstanis will help drive sales of coffee. The westernisation of Kazakhstani culture is also creating interest and demand for new products and tastes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Kazakhstan?
* What are the major brands in Kazakhstan?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Kazakhstan?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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