Baby and Child-Specific Products in Dominican Republic - New Market Report

The baby and child-specific products category in the Dominican Republic benefits from constant consumer demand. Parents show greater interest in such products for their children thanks to increasing awareness of hygiene, led by a willingness to provide the best for their children. Brand owners therefore increase their household penetration rate thanks to wider and more sophisticated product offers. As a result, the baby and child-specific products category saw growth in current value terms in 2014.

Competitive Landscape

Johnson & Johnson Dominicana CxA is the longstanding leader in baby and child-specific products. The company leads with a 44% share of retail value sales in 2014, thanks to its absolute dominance in baby and child-specific hair care, skin care and toiletries and leadership of nappy (diaper) rash treatments. The company has developed a very strong distribution force over many years, which it combines with effective marketing campaigns.

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Industry Prospects

In 2014 baby and child-specific products recovered from the economic crisis experienced in 2013. Solid growth is expected over the forecast period. Baby wipes, nappy (diaper) rash treatments and other types of baby and child-specific products are much more appreciated by consumers across all socioeconomic strata. The anticipated rise in disposable income levels over the forecast period should help sales grow steadily. Another expected trend is that the overwhelming dominance of Johnson & Johnson Dominicana should diminish as new entrants and/or existing players introduce new products and/or develop adequate marketing activities to expand baby and child-specific products in beauty and personal care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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