Market Report, "Rtds/High-Strength Premixes in Costa Rica", published

From: Fast Market Research, Inc.
Published: Mon Aug 03 2015

The news that Costa Ricans were the major Smirnoff Ice (spirit-based RTDs) consumers in the world was the key event in 2014. Even though global sales were falling, locals were nevertheless very interested in this RTD. This and other popular products such as the locally-manufactured rum-based Bamboo and Cuba Libre became the favourite option for local consumers, especially in the case of women between 18-20 years which could purchase it through the foodservice channel or most retailers (due to Florida’s strong distribution systems).

Competitive Landscape

In 2014, Florida Bebidas SA continued to dominate sales, recording a volume share of 93%. The Smirnoff, Bamboo and Cuba Libre brands comprised the company’s presence in the market. The leading manufacturer benefits from its developed economies of scale, distribution capabilities and innovation strategies, which led it to be present in most drinks categories in the country (including non-alcoholic drinks).

Full Report Details at

Industry Prospects

In spite of the anticipated emergence of imported alternatives (due to opening markets and globalisation process), RTDs (especially Smirnoff Ice and Bamboo) are anticipated to keep appealing to the majority of that specific consumer segment. New flavours are anticipated to be launched and innovative formulations and deals (product lines) to be offered through high-end supermarkets and convenience stores.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Costa Rica market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Costa Rica?
* What are the major brands in Costa Rica?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?

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You may also be interested in these related reports:

- Alcoholic Drinks in Costa Rica
- Costa Rica Soft Drinks Review 2014
- Coffee in Costa Rica
- Bottled Water in Costa Rica
- Juice in Costa Rica

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