Home and garden specialist retailers has been one of the fastest-growing channels in the post-recession period with sales rising in each year since 2009. The category was one of the hardest hit during the period from 2007-2009 and has rebounded to reach US$346.8 billion, yet remains below the 2006 high of US$446.7 billion.
Competitive Landscape
Home improvement and gardening stores comprises the largest portion of the home and garden specialist retailers category, occupying four of the first five slots. Home Depot and Lowe’s are the true leaders of the category with value shares of 13% and 10%, respectively, with third-ranked Bed Bath & Beyond occupying a value share of 3% in 2014. Home improvement and gardening stores have some overlapping product categories, but do not generally compete on the product level. Home improvement stores feature bigger ticket items and structural elements of a home whilst homewares and home furnishing stores sell predominantly items used to decorate homes. The fact that home improvement stores sell larger-ticket items is the reason their market share tends to be higher.
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Industry Prospects
Growth over the forecast period is expected to be strong in the home and garden specialist retailers channel with an expected CAGR of 2% at constant 2014 prices. Consumer confidence is back towards the highs experienced in the prerecession period and this is giving many consumers the confidence to invest in their homes. Unemployment is seeing its lowest rates in the post-recession era but consumers still have a thrifty mind-set, trying to maximise value in every purchase. This will lead many shoppers to the home and garden channel, where purchases tend to be of much longer lasting, durable goods and can be seen as an investment.
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New Report Available: Home and Garden Specialist Retailers in the US
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001