Air Care in Bulgaria - New Study Released

Despite the overall sluggish growth rates recorded in 2014, dynamic development continued in less mature air care categories such as electric air fresheners, gel air fresheners and liquid air fresheners.

Competitive Landscape

Johnson Wax Group remained the leading company in air care in Bulgaria in 2014 with a value share of 40% despite experiencing a slight decline in value sales. Its popular Glade brand remained the leader in the largest air care category of spray/aerosol fresheners and ranked among the top brands in most other air care categories.

Industry Prospects

Air care in Bulgaria is expected to increase in value at a CAGR of 1% at constant 2014 prices over the forecast period to reach BGN30 million in 2019. The trend represents a slowdown from the value CAGR of 2% registered at constant 2014 prices over the review period and this slowdown is set to be mainly due to decreasing demand for the largest air care category, spray/aerosol air fresheners.

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- http://www.fastmr.com/prod/1015142_air_care_bulgaria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Bulgaria?
* What are the major brands in Bulgaria?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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