"Womenswear in Australia" is now available at Fast Market Research

Australians are more up-to-date with the latest fashion styles around the world because they are traveling more and because they are more connected. For this reason they are no longer satisfied with clothes for the current season; they want to have access to the latest trends exhibited at the fashion capitals around the world. In fact, industry sources have reported that in many cases Australians will buy the newest styles even if they have to buy winter clothes styles during the Australian summer as they do not want to wait for these clothes to arrive in stores later in the year

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Competitive Landscape

Specialty Fashion Group retained its position as the leading company within women’s outerwear in 2014, with a 6% retail value share. In 2014 the company’s performance was positively impacted by the implementation of a number of initiatives oriented towards streamlining the company’s operations, including a strategy to rationalise its property portfolio, a change in its offshore product sourcing and improvements to its inventory management.

Industry Prospects

The effect of fast fashion will continue to impact the demand for womenswear, with female consumers expecting novelty and the ability to have multiple collections through the year at affordable prices. From the supply perspective, more industry players are expected to move to vertically integrated business, as these allow them to better respond to consumer demand and compete. Those not able to improve their supply chain, inventory management and design are likely to struggle to compete in the current competitive environment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Australia?
* What are the major brands in Australia?

About Fast Market Research

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