"Self-Service Cafeterias in Greece" is now available at Fast Market Research

Active companies continued to grow in self-service cafeterias in Greece throughout 2014, boosting sales, transactions and outlet growth for the whole channel. Greeks were attracted by the convenience of one-stop shopping, including a snack as well as bread, milk or coffee in chains such as Venetis Food Hall and Venetis 1948, by the great variety of products, or in the case of Ikea outlets, by the very low prices. Venetis AVEET’s chains are mainly based on bakery products, even though coffee and hot meals are an increasing aspect of sales.

Competitive Landscape

The leading company in self-service cafeterias in Greece in 2014 continued to be Venetis AVEET with the chains Venetis Food Hall and Venetis 1948, which together accounted for a 43% share of outlets and a 65% share of value sales. The company is well-known and trusted for its bakery chain in retailing, especially in Athens, whilst its two chains in consumer foodservice have also incorporated bakery products in their menus. Amongst the factors to keep transactions and sales from falling was the fact that the company maintained or reduced prices in many products over the last three years together with opening new outlets in convenient high-traffic locations.

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Industry Prospects

The forecast remains positive for self-service cafeterias, given that the leading operators in the channel are planning further expansion and development. In particular, self-service cafeterias is small enough to be directly influenced by the performance of even one player, especially the leader. For this reason, the future performance of the channel will be in accordance with the direction of Venetis AVEET’s operations, and the company has already reported its intention to continue to expand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Self-Service Cafeterias in Greece?

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