New Study: NRT Smoking Cessation Aids in Ireland

During 2014, the Health Product Regulatory Authority (HPRA), the former Irish Medicine Board, decided to change the status of NRT smoking cessation aids offered under the Nicorette brand from ‘pharmacy only’ to ‘general sales’ status, meaning that these products can now be sold in any grocery retailers outlets. Nicorette was the first brand under which NRT smoking cessation aids were made available for general sale in Ireland and the decision of the HPRA will result in these products becoming more widely available to those people wishing to seek assistance for their attempts to reduce or quit smoking. According to the HPRA, this decision should be implemented starting from September 2015.

Competitive Landscape

McNeil Healthcare (Ireland) Ltd remains the most important company in NRT Smoking Cessation Aids in Ireland, with a 69% value share in 2014. This company has promoted its Nicorette brand through the means of highly successful advertising campaigns and this has led to an increase in the popularity of Nicorette products. Furthermore, being the first NRT smoking cessation aids brand which will be available in supermarkets is only likely to reinforce the leading position of the company in Ireland. Although the value share of McNeil Healthcare in NRT smoking cessation aids declined marginally during 2014, it recorded a 4% current value increase in its actual value sales over the course of the year.

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Industry Prospects

NRT smoking cessation aids in Ireland is expected to increase in value at a CAGR of 2% in constant 2014 terms over the forecast period. Increasing numbers of Irish people are attempting to quit smoking due to the major health concerns which surround nicotine addiction and the serious dangers of smoking.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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