Just Published: "Dog Food in the Czech Republic"

The main trend that shaped dog food in 2014 was growing emphasis on quality. More owners are willing to pay extra for quality dog food as they are increasingly aware of the connection between nourishment and health of dogs. Owners are increasingly interested in the composition of dog food, particularly the proportions of animal and plant ingredients.

Competitive Landscape

Mars Czech led sales of dog food and accounted for 19% of retail value sales in 2014. The company’s success stems from its wide range of brands and products, which are well known and established among Czech consumers thanks to strong promotional support. Mars Czech was present in all three main product categories, namely dog treats, dry dog food and wet dog food, where it led sales in 2014. The company competed mainly in mid-priced dog food with its brands Pedigree, Chappi and Frolic and was present also in premium wet dog food with its brand Cesar.

Full Report Details at
- http://www.fastmr.com/prod/1031797_dog_food_czech_republic.aspx?afid=301

Industry Prospects

It is expected that trends from the end of the review period will strengthen over the forecast period. These will include mainly rising emphasis on quality and composition within dog food, pet humanisation and growing demand for more sophisticated and convenient products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Czech Republic?
* What are the major brands in Czech Republic?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Pet Care in the Czech Republic
- Cat Food in the Czech Republic
- Dog Food in the Netherlands
- Other Pet Food in the Czech Republic
- Dog Food in the US