"Home Furnishings in Germany" now available at Fast Market Research

Home furnishings continued to register positive current value growth in 2014, largely driven by another steady performance from indoor furniture. In 2014, there were around 40 million living units in Germany, many of which are in need of refurbishment and new furnishings. More than 200,000 new living units were added in 2013. Amidst this generally positive environment, home furnishings managed to slightly improve upon its performance in 2013.

Competitive Landscape

IKEA continued to lead home furnishings in Germany in 2014. Home furnishings accounted for €3.7 billion of IKEA’s total home and garden sales of €4 billion. IKEA’s leadership stems from its strong brand name as a home furnishings store. Leveraging the name and its one-stop shopping positioning for consumers’ home decorating needs, IKEA has a distinct advantage over other rival brands, especially given the rather low brand awareness when it comes to home furnishings in Germany.

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Industry Prospects

Over the forecast period home furnishings is predicted to register a value CAGR of 1% at constant 2014 prices. This will be an improvement on the flat value CAGR of the review period. Growth will be driven largely by lighting, particularly LED lamps and lighting fixtures. The LED category is expected to grow strongly as a result of EU legislation. With LEDs growing, lighting fixtures is also expected to see strong growth as many LEDs come incorporated in lighting fixtures as they last a long time and rarely need to be replaced.

Home Furnishing Market Research

Analyse key trends and developments in Germany for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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