New market study, "Cafes/Bars in Switzerland", has been published

In Switzerland, cafés/bars continued to enjoy positive growth in 2014. Similar to the previous year, the main driver within this category was the expansion of chained specialist coffee shops, which attracted people with high quality of coffee as well as a wide range of other beverages. There was significantly growing popularity of these outlets among Swiss consumers. According to trade sources, there was a mild improvement in consumer confidence and a slight increase in coffee consumption in 2014. Swiss people are not really price conscious. However, they value quality and are willing to pay for high quality coffee. It was noticeable that there were more quality-oriented baristas and coffee specialists focusing on high quality coffee in accordance with consumers’ growing awareness of coffee quality. Other than coffee, tea was becoming more and more popular. Swiss consumers were gaining more knowledge of tea leaves and demand higher quality teas.

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Competitive Landscape

Starbucks Coffee Switzerland AG continued to lead cafés/bars in 2014. The company accounted for 18% of value shares in this category. The company has led chained specialist coffee shops over the review period, with 82% value share and 60 outlets in 2014. Starbucks has wide market penetration and leadership in terms of innovation in coffee shop concepts.

Industry Prospects

The café culture in Switzerland is expected to continue to influence sales in cafés/bars over the forecast period. Swiss consumers will continue to meet their friends for a cup of coffee or do their work in coffee shops out of office. Overall growth of cafés/bars is expected to remain positive over the forecast period. The current trend towards high quality coffee and tea is expected to go on and gain more importance. In addition, coffee-to-go will be more popular in the next few years, as it is in line with the busy lifestyles of Swiss consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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