Just Published: "Full-Service Restaurants in the United Kingdom"

From: Fast Market Research, Inc.
Published: Tue Aug 04 2015


A generational divide is opening up in full-service restaurants. Many consumers in their 30s and older began to dine in more frequently during the review period, viewing home-cooked food as not only more affordable but also healthier in comparison to dining out. However, the end of the review period saw the emergence of a new group of gourmet consumers, with those aged 18-35-years-old being particularly likely to dine out. These consumers are often seeking affordable but gourmet food and a distinctive dining experience in terms of d├ęcor and menu, with casual dining being particularly popular among this group.

Competitive Landscape

Mitchells & Butlers remained the leading player in full-service restaurants in 2014, accounting for 4% of overall value sales and 19% chained value share in the year. The company benefits from offering the Harvester and Crown Carveries chains, which benefit from a family-friendly and value-focused casual dining positioning. The company however lost share a percentage point in chained value share in the year, with this chiefly due to it rationalising its network. Crown Carveries saw a reduction from 154 outlets in 2013 to 112 in 2014, while Premium Country Dining dropped from 83 outlets to just 53. Mitchells & Butlers meanwhile acquired 173 pubs via its acquisition of Orchid Group's estate in June 2014. This acquisition may boost the company's share in full-service restaurants in the forecast period, with the company planning to convert 96 outlets to its own brands. However, with the Orchid estate being made up of unbranded pubs, this acquisition did little to boost the leader's share in full-service restaurants in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1023638_fullservice_restaurants.aspx?afid=301

Industry Prospects

Young adults are expected to be a key consumer group for full-service restaurants in the forecast period. Older consumers are expected to continue limit dining out due to cost and health considerations, with many also viewing dining out as simply too much effort and thus opting for home delivery when seeking consumer foodservice. Consumers in their 20s are in contrast showing a strong interest in food and are keen to enjoy the experience of dining out and socialising over food. A strong social media presence will be important to attract these consumers but so will a focus on offering something distinctive, with premium twists on British classics and American fast food such as burgers and poutine (chips topped with gravy and cheese curds) likely to appeal. This will benefit new start-ups with a similar positioning, such as Pieminster. Niche cuisines such as Ethiopian and Vietnamese cuisine could also attract this group, with many seeking an unusual experience that can subsequently be shared via Facebook or Twitter.

Report Overview

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Restaurants in the United Kingdom
- Consumer Foodservice in the United Kingdom
- Food and Beverage Processing Machine Market in United Kingdom to 2019 - Market Size, Development, and Forecasts
- Morning Goods Market in the United Kingdom to 2017
- Chocolate, Cocoa and Sugar Confectionery Market in United Kingdom to 2019 - Market Size, Development, and Forecasts

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »