Market Report, "Nappies/Diapers/Pants in Portugal", published

From: Fast Market Research, Inc.
Published: Tue Aug 04 2015

Portugal’s birth rate reached a record low in 2014. With the decline in the number of new born babies in the country caused mainly by the economic crisis and the shift towards modern lifestyles, demand for nappies/diapers/pants fell over the second half of the review period.

Competitive Landscape

Procter & Gamble’s Dodot brand accounted for 69% of value sales in nappies/diapers/pants in 2014. The brand’s strong recognition in the country has enabled Procter & Gamble to maintain high levels of demand despite the growing competition it faces from private label. To fuel sales, Dodot remains very active in the promotion of new products and marketing strategies, with a strong focus on television advertising campaigns. Dodot is available in a wide range of packaging sizes, including economy packages and products covering demand for low-cost lines under the Dodot Básico brand to premium products lines. Dodot launched new night nappies during 2014. According to the brand, these night nappies leave babies dry for 12 hours. Unlike other manufacturers, Procter & Gamble does not produce private label nappies/diapers/pants for chained retailers.

Full Report Details at

Industry Prospects

In line with the anticipated decline in the Portuguese birth rate, nappies/diapers/pants is expected to decline in value at a CAGR of 3% in constant 2014 prices over the forecast period, falling to €78 million by 2019. With the Portuguese population ageing, the competitive environment in nappies/diapers/pants is expected to become increasingly fierce during the forecast period, with the largest companies in the category continuing to focus on the launch of new products and packaging formats across the price spectrum which would be capable of capturing as many consumers as possible.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Portugal?

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