"Bleach in Russia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 04 2015

Bleach in Russia declined in volume by 3% in 2014. Bleach consumption in Russia declined constantly over the course of the review period as consumers have started to shift away from chlorine bleach towards products categorised under surface care, toilet care and colour safe laundry bleach. In addition to the increases being recorded in disposable income levels, the trend towards lower laundry washing temperatures also encouraged the shift away from bleach towards colour safe laundry bleach, which is perceived as being more effective at lower temperatures, in addition to being less harsh on fabrics and clothing. There was also growing concern in Russia during the review period about the toxicity of bleach, especially among younger consumers, many of whom perceive bleach, and in particular its odour, to be toxic and harmful to their health as well as to the health of children.

Full Report Details at
- http://www.fastmr.com/prod/1023692_bleach_russia.aspx?afid=301

Competitive Landscape

Procter & Gamble maintained its leading position in bleach in Russia in 2014 with a 21% value share. The company has been able to maintain its leading position in the category through its wide distribution across the country, including all of Russia’s leading chained grocery retailers. In addition, many consumers regard Procter & Gamble’s global bleach brand Ace as safer than rival brands, chiefly due to its presence in both colour safe laundry bleach and bleach. Ace is also the only bleach brand in Russia that receives advertising support.

Industry Prospects

Bleach is expected to continue registering declining sales in Russia over the forecast period. Consumers are increasingly concerned about the toxicity of bleach and they are also increasingly focused on convenience. Consequently, volume sales of bleach are expected to decline at a CAGR of 4% over the forecast period and no improvement is expected in sales trends in the category in comparison with the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Russia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Bleach in the US
- Bleach in Bulgaria
- Bleach in Estonia
- Bleach in South Africa
- Bleach in Ukraine

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »