Demand for air care tends towards more sophisticated products that are highly effective and have long-lasting effectiveness. Air care products should not only smell nice but should also efficiently neutralise odour. In addition, the design of air care commodities became increasingly important for consumers as these products are perceived not only as fragrances but also interior decoration.
Competitive Landscape
SC Johnson Sp zoo led air care in 2014, with 34% of retail value sales. The company is present in nearly all categories of the industry, providing consumers with a wide selection of different formats and scents. In particular, its Glade/Brise brand is widely recognised and easily connected with air care, which helps build a loyal consumer base.
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Industry Prospects
Air care is expected to continue to develop at a moderate pace over the forecast period, with sales projected to rise at a 1% constant value CAGR to stand at PLN439 million in 2019. A rising share of consumers will likely use air care on a regular basis, aiming to enrich their interiors with pleasant scents. They will eagerly reach for more complex scent compositions, being particularly interested in relaxing fragrances, which help to improve mood.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
TheĀ Air Care inĀ Poland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Care in Poland?
* What are the major brands in Poland?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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Market Report, "Air Care in Poland", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001