Market Report, "Air Care in Poland", published

From: Fast Market Research, Inc.
Published: Wed Aug 05 2015


Demand for air care tends towards more sophisticated products that are highly effective and have long-lasting effectiveness. Air care products should not only smell nice but should also efficiently neutralise odour. In addition, the design of air care commodities became increasingly important for consumers as these products are perceived not only as fragrances but also interior decoration.

Competitive Landscape

SC Johnson Sp zoo led air care in 2014, with 34% of retail value sales. The company is present in nearly all categories of the industry, providing consumers with a wide selection of different formats and scents. In particular, its Glade/Brise brand is widely recognised and easily connected with air care, which helps build a loyal consumer base.

Full Report Details at
- http://www.fastmr.com/prod/1023688_air_care_poland.aspx?afid=301

Industry Prospects

Air care is expected to continue to develop at a moderate pace over the forecast period, with sales projected to rise at a 1% constant value CAGR to stand at PLN439 million in 2019. A rising share of consumers will likely use air care on a regular basis, aiming to enrich their interiors with pleasant scents. They will eagerly reach for more complex scent compositions, being particularly interested in relaxing fragrances, which help to improve mood.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Air Care inĀ Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Poland?
* What are the major brands in Poland?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Air Care in Lithuania
- Air Care in Malaysia
- Air Care in Japan
- Air Care in Russia
- Air Care in South Africa

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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