"Cat Food in New Zealand" Published

2014 saw a notable movement of mid-priced cat food brands, in both wet and dry formulations, into the pet shops/superstores channel, with the most prominent distribution being through pet superstore, Animates. Both Mars New Zealand Ltd and Nestlé Purina PetCare New Zealand drove this activity in 2014. With the continued pressure of mid-priced brands being discounted through the supermarkets channel, manufacturers looked for alternatives to gain value share in 2014.

Competitive Landscape

The most significant impact expected in cat food in 2015 is an increase in value share for Mars New Zealand Ltd. This increase is based on the announcement by Mars Inc of successfully acquiring the ownership of premium dog and cat food brands Eukanuba and Iams from The Procter & Gamble Co, effective from December 2014.

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Industry Prospects

It is expected that grain-free formulations of cat food will continue to develop, particularly in premium products. However, these will filter down into supermarket premium products (such as VIP Fussy Cat) and mid-priced offerings over the forecast period (such as the Harringtons brand introduced as a mid-priced range through Countdown supermarkets). As pet humanisation trends towards health and wellness continue, so too will owners be concerned with what their pets eat. Other trends such as natural, organic, gluten-free, hypoallergenic and health-specific will continue to expand from pet/vet speciality channels into mainstream grocery retailers, through supermarkets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in New Zealand?
* What are the major brands in New Zealand?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?

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