"Other Pet Food in Brazil" Published

Other pet food recorded 5% volume growth in 2014, three percentage points lower than in the previous year. In terms of value sales, the category registered 10% growth in current terms, against a 16% increase in the previous year. The slowdown in growth was main attributable to the unfavourable exchange rate of the real against the US dollar, impacting imports of fish food and other accessories, the water crisis, which was harming production, and also the difficult economic situation for consumers in 2014.

Competitive Landscape

Indústria e Comércio de Alimentos Desidratados Alcon continued to lead other pet food in 2014, recording a 53% value share. Second position was held by Aquarium Alimentos para Peixe with 19%. Alcon from Indústria e Comércio de Alimentos Desidratados Alcon enjoyed high awareness among consumers, which helps explain the good performance of the brand in the latter half of the review period. In addition, an effective distribution strategy also played an important role, as the player’s products were available in pet shops, pet superstores, supermarkets, hypermarkets and even through internet retailing. In terms of costs, however, regional smaller brands tended to be priced more attractively, with the category being very fragmented, especially within small mammal/reptile food and bird food.

Full Report Details at
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Industry Prospects

Other pet food is expected to grow at a CAGR of 3% over the forecast period, both in volume terms and at constant 2015 prices. The expected slowdown in performance in value terms will be mainly attributable to lower growth of fish food, which is set to increase at a CAGR of 3% at constant 2015 prices. The category will be particularly affected by the economic situation, as much of the accessories, equipment and the maintenance of such items will be affected by higher costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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