Rtds/High-Strength Premixes in Chile - New Market Report

Spirit-based RTDs continued to record dynamic growth in 2014 as female consumers increasingly view the product as an excellent substitute for beer or spirits. Despite limited sales (2 million litres sold in 2014 versus 15 million litres for high-strength premixes), products in this area are increasingly found both on and off-trade. Chileans enjoy trying new products and spirit-based RTDs are still very much a novelty. Additionally, the leading brands use the traditional Chilean drink pisco, an innovation that allows companies to offset stagnant growth in pure pisco and high-strength premixes.

Competitive Landscape

The leading company in RTDs/high-strength premixes in 2014 was Cooperativa Agrícola Pisquera de Elqui, which narrowly led sales with a volume share of 48%.

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Industry Prospects

RTDs/high-strength premixes is expected to continue to record moderate growth over the forecast period as the area’s consumer base expands and female consumers increasingly have disposable incomes to treat themselves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Chile?
* What are the major brands in Chile?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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