Report Published: "Home Improvement in Argentina"

From: Fast Market Research, Inc.
Published: Wed Aug 05 2015

Historically, most Argentinian consumers prefer to make small household improvements themselves and only hire professionals for medium and large jobs. Low-income consumers tend to make reparations themselves or with the help of family and friends. In addition, the sharp rise in the cost of hiring professionals together with a fall in purchasing power will also result in an increase in the number of people doing such work on their own over the review period.

Competitive Landscape

Ferrum led sales in home improvement in Argentina in 2014, recording a value share of 7%, with the company being strongest within bathroom and sanitaryware (43% value share in 2014) and kitchen sinks (14%). Renovations of sales lines and import barriers continued to favour the good performance of Ferrum during 2014.

Full Report Details at

Industry Prospects

The housing crisis will have a significant effect on home improvement during the forecast period. According to industry sources, sales of properties continued to fall in 2015, despite the fact that the performance of the real estate sector in 2014 was the worst in the past 15 years. Given the difficulty of moving, many Argentinian consumers will look to fix and modify their homes over the forecast period a development which will help to boost demand for home improvement products.

Home Improvement Market Research

Analyse key trends and developments in Argentina for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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You may also be interested in these related reports:

- Home Improvement Retail in Asia-Pacific
- Home Improvement Retail in Europe
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- Home Improvement Retail in the United States
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