Market Report, "Sportswear in Portugal", published

From: Fast Market Research, Inc.
Published: Fri Aug 07 2015

After successive declines in value sales since 2009, 2014 showed signs of recovery, fuelled not only by economic improvements but also by greater visibility due to the Winter Olympic Games and particularly the FIFA World Cup. Football indubitably dominates sports in the country with more than 150,000 professional athletes and almost 3 million spectators over the 2013/2014 season. After football, volleyball, handball and basketball were the most popular sports, each with about 40,000 participants.

Competitive Landscape

With a 24% value share, Nike was the leader in sportswear in 2014, followed by adidas with a 19% share. Both companies’ positions remained relatively stable over the review period. The value share gap between Nike and Adidas was higher in apparel than footwear, with Nike leading both, as it managed to create a solid reputation in the country, particularly concerning performance and design.

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Industry Prospects

The expected economic improvement, together with the growing tendency towards a more active lifestyle is anticipated to boost demand for sportswear over the forecast period. Both sports apparel and footwear are set to outperform the review period, which was highly impacted by the loss of consumer purchasing power. The release of new products and the increasing application of innovative designs and materials are likely to drive demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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