Just Published: "Jeans in Australia"

Jeans had a positive performance in 2014 with a 3% increase in value sales despite higher competition from the sports luxe trend, which has resulted in consumers wearing stylish activewear as casual day-to-day wear instead of jeans. However, companies within the denim industry have begun to respond and to capitalise on the active lifestyle wave with new products that are marketed as an alternative to Lycra. For example, in January 2015 Levis organized a "Run the Night" event in Melbourne, a brand activation that included a night-time bike event and a Levi’s pop-up shop to promote its Commuter Series, a clothing line specifically designed for cyclists.

Competitive Landscape

Premier Investments remained the leading company in Australia during 2014. The company’s brand Just Jeans is the top brand in standard jeans, where it has benefited from its strategy "anchored in denim", which was introduced a year ago. The new strategy includes fabric innovation and improvement of fit, size and availability through its entire denim portfolio.

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Industry Prospects

During the forecast period value sales of jeans are expected to be slightly positive at constant 2014 prices compared to the -1% CAGR seen over the review period. This will be in spite of more consumers opting for less expensive jeans as options from fast fashion retailers continue to increase in Australia. Growth in volume sales is expected to be higher in the forecast period than in the review period with a 2% CAGR expected, compared to the 1% CAGR recorded between 2009 and 2014.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Australia?
* What are the major brands in Australia?
* How dynamic is the growth of clothing and footwear internet sales?

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