Home and Garden Specialist Retailers in Romania - New Report Available

Home and garden specialist retailers witnessed another year of increasing value sales in 2014, aided by economic recovery and by the rejuvenation of the real estate market. The psychological effect of the crisis was still in the air, and price remained very important in the purchasing decision. Nevertheless, consumers of home and garden products were more interested in product quality and were willing to spend more.

Competitive Landscape

Home and garden specialist retailers is highly competitive. The channel has strong competitors such as Dedeman, which was the leader in value terms in 2014, accounting for a 28% value share. Ambient represented the second company, with a value share of 6%, followed by Bricostore Romania and Praktiker Romania, which held shares of 6% and 5% respectively.

Full Report Details at
- http://www.fastmr.com/prod/1032318_home_garden_specialist.aspx?afid=301

Industry Prospects

During the forecast period home and garden specialist retailers is set to record a negligible value CAGR at constant 2014 prices, to reach RON10.1 billion in 2019. The growth expected over the next five years is very similar to the CAGR recorded during the review period, which means that the channel will continue to grow and develop slowly.

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