Newly released market study: Adult Mouth Care in Slovakia

Adult mouth care recorded 1% current value growth in 2014. Low prevention and lack of dental care resulted in Slovak consumers faced serious diseases and had to take strong prescription drugs. With higher usage of weaker OTC products they could avoid these problems. However, the low education of Slovaks about adult mouth care and relatively high prices of these products meant that they were not particularly interested in them.

Competitive Landscape

Medicom International led adult mouth care in Slovakia with its brand Tantum Verde Spray, accounting for value share of 25% in 2014. High efficiency for the treatment of gingivitis and supportive treatments after dental interventions, while strongly promoted in television and pharmacies made a good and popular name of the brand in Slovakia. Due to these facts, the company gained half a percentage point in value share in 2014.

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Industry Prospects

Adult mouth care is not expected to experience significant positive growth over the forecast period. Slovak consumers will lead fast lives without the time for proper prevention of dental care. This will support the emergence of oral disease. However, consultation with doctors will make prescription drugs more popular. A group of consumers might use more traditional oral care products due to the high price of OTCs. Therefore, value sales of adult mouth care are predicted to remain static at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Slovakia?
* What are the major brands in Slovakia?
* What is the market size of Adult Mouth Care in Slovakia?
* What are the major brands in Slovakia?
* Is dental care valued in Slovakia?

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