"Fragrances in the Czech Republic" is now available at Fast Market Research

Internet retailing gained importance during 2014, as more purchase of fragrances were realised through online shops. Online shops attracted consumers with various loyalty bonuses and price discounts, which are appreciated by Czech consumers. Internet retailing held a value share of 45% in fragrances in 2014, up from 41% in 2013.

Competitive Landscape

Glamour continued to lead fragrances in 2014, holding a value share of 21% due to its wide product portfolio of strong and popular brands, such as Hugo Boss, Dolce & Gabbana, Lacoste, Gianni Versace, Mexx Man, Christina Aguilera and Gabriela Sabatini, which are regularly promoted and are innovated with new scents to maintain consumers’ attention. Coty Ceska Republika ranked second with a 19% value share in 2014.This company was successful in maintaining its strong position thanks to popular brands such as Calvin Klein, Davidoff, adidas and Tonino Lamborghini. Coty Ceska Republika also focused on promoting its brands on television, in magazines and through digital online presentations.

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Industry Prospects

Dynamic new product developments with an emphasis on natural ingredients and extracts, together with continuous frequent price discounts and strong promotional activity will support the further consumption of fragrances in the Czech Republic. Fragrances has not yet reached its potential in the country. Consumption is expected to see dynamic development over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Czech Republic?
* What are the major brands in Czech Republic?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?



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