Report Published: "Womenswear in Portugal"

From: Fast Market Research, Inc.
Published: Sun Aug 09 2015

Fuelled by economic improvements, womenswear began to show signs of recovery in 2014 with volume sales increasing by 2% despite a 1% fall in value. Contrary to the review period, womenswear performed better than menswear as a result of the poor results over the review period and higher levels of postponed purchases.

Competitive Landscape

With a 7% value share, Zara was the leader in womenswear in 2014. Zara offered a wide variety of mid-priced products. Its collections included pieces capable of attracting a large majority of the female population in different age groups, fuelling high levels of sales. In the Inditex fascias, Zara and Massimo Dutti focused on more adult segments, while Stradivarius, Bershka and Pull & Bear targeted teenagers and young adults. While Zara focused on mid-prices, Massimo Dutti was targeted at high-income consumers.

Full Report Details at

Industry Prospects

Over the forecast period the anticipated economic improvements fuelled by the easing of austerity measures are expected to boost demand for womenswear, with all categories predicted to grow. After the steep downturns experienced over the review period, women’s suits is likely to perform the best in volume and value terms at constant 2014 prices, together with women’s leggings, over the forecast period. The expected reduction in unemployment rates is set to further boost sales of women’s suits. Women’s leggings is likely to remain highly popular among females. Its reduced unit prices, combined with high versatility, are likely to attract consumer preference.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?

About Fast Market Research

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