Dog Food in Spain - New Report Available

An increasing preference towards mini dog breed was observed during 2014. This contributed to the decline in dog food by 5% in volume terms as this kind of dog needs less food. In fact, small size dogs are easily adaptable to Spanish daily life and social customs. Apart from the fact that many families are living in smaller places within an urban environment and without a garden, there is also the importance for them to go away from cities during the weekend or to go out to dinner with friends. On such occasions, having a miniature dog is much more convenient because they can be carried more easily than a medium or large dog.

Competitive Landscape

In 2014, Affinity Petcare continued to lead dog food with a 26% value share. The company’s strategy was focused on small sized dogs. In fact, Affinity broadened its super premium range Ultima to dogs under 10kg, and is planning to adapt the brand Brekkies and Brekkies Tenderissimo to this target. The company also benefited from its strong brand image, its wide range of products, especially in economy dog food and its high-quality products at a good price.

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- http://www.fastmr.com/prod/1031795_dog_food_spain.aspx?afid=301

Industry Prospects

Over the forecast period, dog food is likely to continue decreasing at a 3% CAGR in volume terms, however at a lower rate determined by the trend of miniature dogs, considering the growing difficulty for households to live in apartments with gardens in urban areas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Spain?
* What are the major brands in Spain?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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