"Air Treatment Products in Hong Kong, China" is now available at Fast Market Research

Air treatment products registered stronger volume growth in 2014 than in 2013 as consumers were increasingly concerned about the air pollution in Hong Kong. The various health epidemics, such as bird flu and H1N1, further saw consumers wanting to ensure that the air quality at home was optimal. Therefore they were increasingly willing to invest in air treatment products such as air purifiers in 2014. However, the small house size in Hong Kong restricted the overall growth potential of air treatment products, particularly air purifiers.

Competitive Landscape

Panasonic Corp led air treatment products with a 25% volume share in 2014. The manufacturer reversed its declining share trend in 2014 due to intensifying competition in air treatment products. Panasonic’s established presence and the continued popularity of its eco-friendly air conditioners compensated for the loss in volume share in 2012 and further consolidated its leading position in 2014.

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Industry Prospects

Over the forecast period, air treatment products is expected to register a volume CAGR of 3%. As air treatment products such as air conditioners and fans are essential in households, growth will continue in the forecast period. As global warming becomes increasingly serious, coupled with the fact that Hong Kong is naturally warm with a short winter, demand for air conditioners and fans will be maintained.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Hong Kong, China?

Reasons to Get this Report

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