New Market Research Report: Consumer and Market Insights: Wine Market in Romania

From: Fast Market Research, Inc.
Published: Sun Aug 09 2015

The Consumer and Market Insights: Wine Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

* Of the three Wine categories analyzed, Still Wine will remain the largest while Fortified Wine will be the fastest growing category, registering a CAGR of 2.8% during 2014-2019
* The Romanian Wine market is highly competitive and is led by domestic players such as Ostrovit S.A, Prahova Valley Winery and Carl Reh Winery and few international players such as Bacardi Ltd and Henkel and Co. Sektkellerei Kg.
* Hypermarkets and Supermarkets was the leading distribution channel in the Romanian Wine market and it accounted for 47.0% of volume distribution of Wine in 2014
* The use of Box outer for packaging Wine is forecast to grow at a high CAGR of 1.9% during 2014-2019, led by the increasing demand of Fortified Wine
* Domestic Wine products catering local taste will continue to dominate the Romanian Wine market
* Experience Seeking and Value for Money are the most influential factors contributing to Wine market growth

Full Report Details at

The report on the Wine sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
* Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
* Consumer level trends: Top four consumer trends which influence Wine consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Contact Name: Bill Thompson
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