Homewares in India - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Aug 09 2015

Growth in homewares in 2014 was driven mainly by the functional aspects of products, with form only a factor at the higher price end. Homewares was dominated by unorganised players during the review period with low brand awareness and loyalty, especially amongst the lower-and-mid-priced products.

Competitive Landscape

TTK Prestige Ltd continued to lead homewares in 2014 with a value share of 6%. The company remained the leading player in stove top cookware, with its pressure cooker brand Prestige a household name in southern India. It continued to leverage on this brand loyalty and the product replacement cycle of pressure cookers, with this product present in households across India.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/1015136_homewares_india.aspx?afid=301

Cookware, which facilitates healthy eating habits, is anticipated to perform better during the forecast period. There are expected to be launches of products that utilise less oil, retain nutrients and use minimal heat for cooking. The influence of international cuisine should also lead to the introduction of a wide range of cookware and cutlery products, which were not previously popular in Indian cuisine.

Homewares Market Research

Analyse key trends and developments in India for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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