Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia - New Market Research Report

Cough, cold and allergy (hay fever) remedies recorded 4% current value sales growth in 2014 which resulted from the rising need of Slovak consumers to use OTC products when a common disease occurred. Consumers did not want to spend their time visiting doctors and would rather use OTCs as they were effective which boosted the growth of the category. Cough, cold and allergy (hay fever) remedies was highly seasonal with increasing sales during the winter season.

Competitive Landscape

GlaxoSmithKline Slovakia was the clear leader of cough, cold and allergy (hay fever) remedies with value share of 17% in 2014. The company benefited from the strong performance of its brand Coldrex which was used to alleviate symptoms of the most common diseases such as cold or flu. The brand is popular and well-known among Slovak consumers due to its strong promotion via television. The brand is available in many flavours, packaging types and formats.

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Industry Prospects

Slovak consumers will continue to prefer OTCs while facing a common ailment as time saving (avoiding waiting for long hours in doctors’ waiting rooms), efficiency and the easy availability of these products will be crucial for them. Therefore, cough, cold and allergy (hay fever) remedies is expected to grow by a value CAGR of 2% at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia?
* What are the major brands in Slovakia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

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