"Microwaves in Hungary" is now available at Fast Market Research

Microwave sales picked up and increased during the last two years of the review period thanks to improving consumer confidence in the local economy. Microwaves was one of the first categories to experience more substantial growth in 2013. As unit prices are typically significantly lower than in any other category, microwaves were the first appliances that consumers could again afford in larger numbers.

Competitive Landscape

With a volume share of 28% in 2014, up from 27% in 2013, Samsung remained the leading player in microwaves. Although Samsung’s portfolio was not the widest, its 20 or so available models in 2014 catered for the needs of basically all budgets, while also benefiting from strong visibility and a very strong brand image in the country.

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Industry Prospects

Microwaves is forecast to achieve healthy growth and further recover over the forecast period. The category is thus predicted a volume CAGR of 6% and a value CAGR of 4% at constant 2014 prices to 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Hungary?
* What are the major brands in Hungary?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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