Competitive Landscape
Gardening in Germany remained a very fragmented category in 2014 but continued to be led by Gardena with a 4% share of value sales. This leading position can be attributed to its strength in three different categories, the first being watering, which Gardena continued to lead in 2014 with a value share of 39%. Gardena also continued to lead gardening hand tools with a value share of 22%. Furthermore, the company ranked second in lawn mowers with a share of 12%.
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Industry Prospects
Gardening is expected to post a positive value CAGR of 1% at constant 2014 prices over the forecast period. This will be an improvement on the 2% CAGR decline of the review period. A stronger forecast period performance will be due to the overall trend for garden living. Growth will be driven by products such as garden ponds and decorations, pots and planters, horticulture and also – although more moderately – by gardening equipment which can help free up time to just relax in the garden.
Gardening Market Research
Analyse key trends and developments in Germany for all product categories, competitors and channels.Evaluate the market position and financial performance of the leading national and international market players.
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