Fast Market Research recommends "Bottled Water in Uzbekistan" from Euromonitor International, now available
[ClickPress, Mon Aug 10 2015] Bottled water had already reached a peak through social/mass celebrations, and therefore popularisation of small-size mobile friendly packs helped to boost the category’s performance. Bottled water is an optimal solution for quenching thirst while on the go, easily fitting into pockets and bags. It offers the most affordable prices of any soft drink, making it even more attractive for frequent purchases during long-lasting hot weather in Uzbekistan.
Nestlé Uzbekistan LLC held 46% of total off-trade sales and was positioned as the leader of sales of bottled water in 2014. Its leadership is a result of it having the longest presence, which together with world-class brand name Nestlé Pure Life and strong marketing support generated strong consumer loyalty. Hydrolife Bottlers OOO accounted for 19% of off-trade sales and was the second major company with its Hydrolife brand. It owed its popularity to strong marketing and a competitive price policy directed against Nestlé. Coca-Cola Bottlers Uzbekistan held 6% of off-trade sales with its Bonaqua brand. Irregularity in production and supply of the brand with absence of strong marketing policy prevented this world-class brand name from achieving higher sales despite its potential.
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The climate in Uzbekistan remains extremely hot and the warm season very long. Improving living standards generate demand for such convenient products as bottled water for consumption on the go. Besides, the number of people in the country continues growing steadily, strengthening consumer potential. In line with the rising number of weddings, demand for bottled water as one of key soft drinks on the table will remain firm. These factors will help keep demand and sales stable, while wider marketing campaigns and expanding distribution coverage will help to reach more new consumers to contribute to further growth.
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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