New Study: Other Hot Drinks in Kazakhstan

From: Fast Market Research, Inc.
Published: Mon Aug 10 2015

Chocolate-based flavoured powder drinks products are the only products within other hot drinks that are consumed in Kazakhstan. These products are usually consumed by urban children aged between 7-12 years. After they turn 12 years old, children normally switch to drinking tea. Households that purchase chocolate-based flavoured powder drinks consume on average 27 cups per year.

Competitive Landscape

Nestlé SA, with its Nesquik brand, remained the leading player in 2014, with a retail value share of 76%. The well-known and recognisable brand helped the company to maintain its dominance. Nestlé SA, as one of the leading companies in Kazakhstan, has a well-developed relationship with distributors and retailers, which helps support sales of its Nesquik brand. The company can also afford expensive advertising activities.

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Industry Prospects

In constant 2014 prices, chocolate-based flavoured powder drinks is expected to demonstrate a slower increase of CAGR 6% over the forecast period compared to 8% seen over the review period. The increasing health and wellness trend could help drive a moderate increase in sales. Kazakhstan is a traditional country and cacao drinking is in its culture.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Kazakhstan?
* What are the major brands in Kazakhstan?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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