Beauty and Personal Care Packaging in Romania: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 11 2015

The Romanian beauty and personal care market is highly fragmented and underdeveloped in comparison with markets in other European countries. Consumers are still in the process of becoming educated about the use of personal care products and their benefits. Moreover, approximately 50-60% of cosmetic products sold in Romania are counterfeit, especially in the luxury area. The prolongation of the crisis also impacted the beauty and personal care market, with manufacturers having to cut costs by investing less in packaging. The rising prices of raw materials posed a threat in 2012 for the beauty and personal care producers, which had to cut their packaging-related expenses. Most of them shifted to more affordable alternatives such as PET bottles.

Full Report Details at

Industry Prospects

Since the beauty and personal care market in itself is becoming more heterogeneous, product packaging will also witness growing differentiation, both in terms of size and type, but also design. This is a consequence of growing consumer affluence and changes in the lifestyles of the purchasers, as they are becoming more preoccupied with their appearance, hygiene and body image. The Romanian beauty and personal care market is yet to reach maturity and there is still room for growth in it, not necessarily in terms of new players, but rather in the general penetration of the market (especially in rural areas).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of beauty and personal care packaging in Romania?
* What are the major beauty and personal care pack types in Romania?
* Are functional closures such as sprays and pumps growing in skin care packaging?
* What are the most dynamic pack types within beauty and personal care?

Reasons to Get this Report

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Beauty and Personal Care Packaging in South Korea
- Beauty and Personal Care Packaging in Indonesia
- Beauty and Personal Care Packaging in Singapore
- Beauty and Personal Care Packaging in Italy
- Beauty and Personal Care Packaging in Malaysia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »