Just Published: "Dog Food in Venezuela"

From: Fast Market Research, Inc.
Published: Tue Aug 11 2015

Information about the benefits of prepared dog food is widely available and the pet humanisation trend is seen in many families in 2015. Concern about abandoned dogs is increasing and people are showing greater interest in their health and wellness. Nevertheless, Venezuelans find it difficult to migrate from table scraps/leftovers to prepared packaged food due to high unit prices. Within the context of lower acquisition power, three-digit annual inflation and unstable income, most households favour staple products over pet care. At the same time, buyers try to maintain proper pet care but many times are forced to trade down due to the high unit prices. In the context of household income, many dog food brands seem too expensive. Average family income is BsF500 daily in 2015, which is similar to the amount needed for a 4kg package of a mid-priced brand such as Nestlé’s Purina Dog Chow. Purchase of premium brands is beyond most households since their prices are double the average price of a mid-price brand.

Full Report Details at
- http://www.fastmr.com/prod/1032291_dog_food_venezuela.aspx?afid=301

Competitive Landscape

Overall, continuity for dog food is expected in 2015 with brands’ and companies’ shares expected to show no major changes. The scarcity of imported brands is expected to be exacerbated with importers dealing with more limitations in regard to the allocation of foreign exchange resources. At the same time, local manufacturers are limited in expansion of production due to installed capacity and obstacles to import some necessary ingredients.

Industry Prospects

A favourable growth rate in the dog population, with new pets being adopted, is projected to support the healthy increase in dog food sales over the forecast period. The increasing participation of non-profit organisations in the creation of a more solid framework of animal protection and welfare is likely to have a favourable effect on the way dogs are perceived, not only as pure pets but also as family members. There are 80 organisations undertaking this work in 2015 and this number is likely to increase by 2020. In this regard, pet humanisation trends will continue to grow in importance, thereby creating opportunities for companies involved in pet care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Venezuela market research report includes:

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