Deodorants in Switzerland - New Report Available

Deodorants saw continued company activity and product innovation, which maintained consumer interest. Natural ingredients continued to dominate consumer attention, with the media making people more conscious about the products they use on their bodies.

Competitive Landscape

Unilever Schweiz GmbH was the clear leader in value terms in 2014. With top brands including Rexona, Axe and Dove, the company continued to lead the category with a number of product launches and new formats. Beiersdorf (Switzerland) AG ranked second; its Nivea brand is highly trusted amongst Swiss consumers. The third-ranked player was Migros Genossenschaftsbund eG, present with its Mibelle range, notably the Mibelle I am selection.

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Industry Prospects

The key trends expected to impact the category over the forecast period will be linked to increased segmentation, as operators seek to provide a targeted response to different consumer groups or needs. Promotions and buy-one-get-one-free deals are nevertheless expected to continue increasing considerably. As a result, the category is expected to post a positive but moderate value increase at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Switzerland?
* What are the major brands in Switzerland?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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