Consumer and Market Insights: Ice Cream Market in Thailand - New Report Available

The Consumer and Market Insights: Ice Cream Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

* Busy lifestyles and rapid urbanization will drive the packaged goods market in Thailand
* Ice Cream market in Thailand will register high growth in value terms during 2014-2019
* Rising food price inflation will strengthen the demand for value products
* Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Food market
* Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in the Ice Cream market in Thailand
* Magnum is the leading brand in the Impulse Ice Cream - Single Serve category

Full Report Details at
- http://www.fastmr.com/prod/1032787_consumer_insights_ice_cream.aspx?afid=301

Synopsis
The report on the Ice Cream sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
* Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
* Consumer level trends: Top four consumer trends which influence Ice Cream consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
* Access the key and most influential consumer trends driving Ice Cream consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

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