Weight Management in Russia - New Report Available

From: Fast Market Research, Inc.
Published: Wed Aug 12 2015

Weight management continued to perform well in 2014 thanks to increasing penetration in modern distribution channels. Traditionally, meal replacement slimming products and weight loss supplements were common purchases in pharmacies. However, most are now also available in supermarkets and hypermarkets, thus making them more accessible. In addition, with the increasing pace of life and Russians’ growing focus on wellbeing, consumers are looking for quick results. Moreover, a large share of the category is accounted for by low-priced products from China or affordable brands from domestic manufacturers, which has supported value sales growth.

Competitive Landscape

Herbalife International RS OOO continued to lead weight management in Russia in 2014 with a value share of 30%. Its strong position can be attributed to its pioneering role within meal replacement slimming, which is growing in popularity in Russia. The company invests heavily in promotion and has various sporting celebrities endorsing its products. Herbalife International gained one percentage point in value share in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1033042_weight_management_russia.aspx?afid=301

Industry Prospects

Weight management is expected to see strong but weaker growth over the forecast period compared to the review period. The category is predicted a value CAGR of 6% at constant 2014 prices to reach sales worth RUB21.1 billion by the end of 2019. This strong performance will be due to strengthening concerns about health and attractive appearance. The image of a fit and healthy body will be promoted with the help of the mass media and government programmes and will therefore lead to increased demand for weight management products. The constantly growing pace of life will result in consumer willingness to look for effective and convenient solutions rather than become more disciplined in terms of nutrition and exercise. The activities of the main players will increase Russians’ knowledge about weight management products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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You may also be interested in these related reports:

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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