New market study, "Sports Nutrition in Georgia", has been published

Sports nutrition products were introduced for sale in 2011, so the category is young and has high growth rates. It is not popular in consumer health care overall, but these products are imported for particular people, who previously bought these products abroad.

Competitive Landscape

Sports nutrition was introduced in Georgia in 2011 by the company Trec Nutrition sp zoo which still dominated with 85% of total value share in 2014. The company was in powder protein, with two brands: Mass XXI and Ultimate Protein and also in non-protein powder with Amino Max and Creatine brands. Awareness of the products is rather low and competition is also low. However, some trial products appear for sale from time to time.

Industry Prospects

In the forecast period gyms and various sporting activities are expected to become popular in Georgia. Healthy lifestyles and gyms will be promoted by various discounts which will be actively offered by gyms in Georgia, by local movies and broadcasts. New brands and players are also expected to enter the competition. All these factors may contribute to growth of sales in the forecast period when a value CAGR of 4% at constant 2014 prices is expected.

Full Report Details at
- http://www.fastmr.com/prod/1023662_sports_nutrition_georgia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Nutrition in Georgia?
* What are the major brands in Georgia?
* What is the market size of Sports Nutrition in Georgia?
* What are the major brands in Georgia?
* Do consumers prefer powders, tablets, or RTD?
* Do consumers prefer protein, amino acid, whey, or creatine products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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