New Market Research Report: Consumer and Market Insights: Ice Cream Market in Romania

From: Fast Market Research, Inc.
Published: Wed Aug 12 2015

The Consumer and Market Insights: Ice Cream Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

* Large mid-life consumer base and low inflation rate will drive demand for consumer packaged products in Romania
* Of the three Ice Cream categories analyzed, Impulse Ice Cream - Single Serve will remain the fastest growth category both in off-trade and on-trade sales during 2014-2019
* Hypermarkets and Supermarkets is the leading distribution channel in Mexico's Food market accounting for 45.7% of distribution
* Nirvana brand in Nestle S.A. has the dominant share of 18.6% in the Take-home and Bulk Ice Cream category
* The use of Tub containers for packaging Ice Cream is forecast to grow at a CAGR of 5.1% during 2014-2019
* Indulgence and desire to relish tasty flavors and rich textures is driving the demand for Ice Cream in Romania

Full Report Details at

The report on the Ice Cream sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Artisanal Ice Cream, Take-home and Bulk Ice Cream and Impulse Ice Cream - Single Serve, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
* Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
* Consumer level trends: Top four consumer trends which influence Ice Cream consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Consumer and Market Insights: Ice Cream Market in the Philippines
- Consumer and Market Insights: Ice Cream Market in Sweden
- Consumer and Market Insights: Ice Cream Market in Mexico
- Consumer and Market Insights: Ice Cream Market in South Africa
- Consumer and Market Insights: Ice Cream Market in South Korea

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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