"Retail Tissue in South Korea" now available at Fast Market Research

Retail tissue increased by 5% in current value terms thanks to a strong performance by kitchen towels. In addition, strong value growth in luxury toilet paper also contributed to the positive growth rate of total retail tissue in 2014. However, napkins and pocket handkerchiefs recorded weak performances because these products were replaced by boxed facial tissues or wipes.

Competitive Landscape

Yuhan Kimberly Co maintained its leading position with a 38% value share in 2014. The company lost marginal value share in retail tissue, but its Kleenex in kitchen towels increased by 9% in actual sales value and recorded a 58% value share within kitchen towels with the success of the new concept of reusable kitchen towels. In toilet paper, Kleenex as a premium line increased by 5% in actual sales value, while Poppy brand decreased by 2% in 2014.

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Industry Prospects

Retail tissue is expected to record a value CAGR of 2% at constant 2014 prices over the forecast period. Napkins, tissues, kitchen towels and toilet paper are predicted to show premiumisation under mature market conditions. Consumers prefer better quality or something special, such as products using organic cotton following the health and wellness trend. Manufacturers will also focus on marketing activities for such premium products to maintain positive growth in sales value. On the other hand, napkins will record negative CAGRs in both volume and constant value terms due to these products increasingly being replaced by products such as wipes at the dining table.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in South Korea?
* What are the major brands in South Korea?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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