New market study, "Cat Food in Brazil", has been published

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their pets balanced nutrition with high-quality food. They are expected to continue to provide well for their cats over the forecast period, as cat owners are becoming increasingly conscious of how important it is to provide their pets with adequate nutrition in order to avoid future problems and extra costs, such as veterinary visits – a process that is already more mature with dog owners.

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Competitive Landscape

With reference to the competitive landscape, no major changes are expected over the forecast period, with market leaders holding their position. Brand rankings are set to remain the same as in the last couple of years of the review period, even though some regional players – such as Hercosul Alimentos – have been making gains within the category. These smaller brands compete essentially in terms of price positioning, focusing on economy and mid-priced dry cat food, and even cat treats, that is, categories where entry barriers are lower both in terms of brand loyalty and production costs.

Industry Prospects

Cat food is expected to grow at a CAGR of 5% at constant 2015 prices over the forecast period, higher than growth at a CAGR of 4% registered over the review period. The expected positive performance is a result not only of an increase in the number of households with cats and the proportion of cats eating prepared food, but also due to the pursuit of high-quality products with functional benefits that provide pets with healthy and balanced nutrition. Cat owners are increasingly concerned about their pets’ health, a process that dog owners have already been through.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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