New Market Research Report: Nappies/Diapers/Pants in South Korea

Nappies/diapers/pants was near stagnation with just 1% current value growth in 2014. In volume terms, it decreased by 2% in 2014. The continuing low birth rate meant the category entered into stagnation. Thanks to premium products and the strong performance of disposable pants as a replacement for nappies/diapers, value growth remained positive in 2014. Parents who have one child prefer better and safer ingredients for nappies/diapers regardless of price, which led to the slight continued rise of the average unit price.

Competitive Landscape

Yuhan Kimberly maintained its leading position with a 67% value share within nappies/diapers/pants in 2014. By continuously launching upgrades of its products in ingredients or type, the company kept its high corporate reputation with loyal consumers. Although its value share stagnated, the brand value sales of Huggies increased by almost one percentage point in 2014. By introducing premature baby nappies/diapers for niche consumers, the company took responsibility as a leading player in South Korea even if the product is not expected to show a strong performance.

Full Report Details at
- http://www.fastmr.com/prod/1023834_nappiesdiaperspants_south.aspx?afid=301

Industry Prospects

Nappies/diapers/pants is expected to decline in both volume and constant value terms over the forecast period. To boost the stagnant category, players will continue introducing premium products; as a result, the average unit price is expected to post a CAGR of 1% at constant 2014 prices over the forecast period. To compete with national brands, retailers will also introduce premium level private label products, resulting in a less severe decline in value terms compared to volume decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in South Korea?
* What are the major brands in South Korea?

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