Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - New Study Released

From: Fast Market Research, Inc.
Published: Fri Aug 14 2015

The decline of paediatric cough/cold remedies remains the most significant feature of cough, cold and allergy (hay fever) remedies in Ireland. Since the recently renamed Health Products Regulatory Authority (HPRA), formerly the Irish Medicines Board (IMB), changed its recommendations relating to which products are suitable for children under six years of age in 2011, paediatric cough/cold remedies has recorded declines within the range of -5% and -7% per annum. The list of ingredients for which these recommendations were changed is extensive, encompassing products across antitussives, expectorants, nasal decongestants and antihistamines. The new advice outlines that, while for children aged between six and 12 years old, non-prescription medicines could continue to be used wherever considered necessary, the risk-benefit balance for children aged under six years old had not been shown to be favourable. As such, these products are now only available through pharmacies, where provisional advice can be given regarding their use.

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Competitive Landscape

Reckitt Benckiser Ireland remained the leading player in cough, cold and allergy remedies during 2014 with a 26% value share. The company’s strong performance is supported by the popularity of its Lemsip and Strepsils brands, ranked second and third in the category respectively in 2014, each with a 10% value share. Both of these brands continue to be supported by high-profile advertising campaigns in several media channels has as well as regular launch of brand extensions in the form of new flavour variations variants. McNeil healthcare (Ireland) Ltd’s Benylin, meanwhile, remained the leading brand in cough, cold and allergy (hay fever) remedies in 2014 with a 19% value share. The brand is well recognised and respected among Irish consumers, enjoying strong brand loyalty and high penetration across the majority of retail channels.

Industry Prospects

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