"Oral Care in Singapore" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Aug 14 2015

Oral care saw current value sales growth of 4% in 2014, slightly faster than the 3% recorded in 2013. Many oral care categories had already achieved high penetration in Singapore. On the other hand, consumers were placing higher emphasis on oral health, in line with rising image consciousness. Rising disposable income levels over the end review period also resulted in increased willingness to invest in oral care products with value-added properties that offered total protection.

Competitive Landscape

Colgate-Palmolive Eastern Pte Ltd saw a marginal increase in retail value sales share to 28% in 2014, thereby consolidating its leadership in oral care. The company's established presence in the country, strong consumer awareness of the brand, and a high level of trust in its product quality underpinned the company's ongoing leadership of oral care. Furthermore, the player invested significantly in marketing efforts, including road shows, to reinforce consumer awareness of its brand.

Full Report Details at
- http://www.fastmr.com/prod/1032981_oral_care_singapore.aspx?afid=301

Industry Prospects

Oral care is expected to see a slowdown in sales growth at constant 2014 period over the forecast period, compared to 2014. Maturity of essential categories such as toothpaste and toothbrushes will slow the performance of oral care. That being said, consumers are expected to prove increasingly willing to invest in value-added oral care products, as they look to attain total oral care and protection. Demand for convenience will also drive consumers to seek value-added oral care products, such as total care toothpaste.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Singapore?
* What are the major brands in Singapore?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

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You may also be interested in these related reports:

- Oral Care in Romania
- Oral Care in Indonesia
- Oral Care in Belgium
- Oral Care in Hungary
- Oral Care in France

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Contact Name: Bill Thompson
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