After declining sales in 2013, leading companies increased their advertising activity in 2014. Especially popular were brands Fastum, Ketonal, Voltaren and several other leading brands. Advertising support was via TV, radio, public transport, POS channels of advertising.
Competitive Landscape
In 2014 the leading company was Bristol-Myers Squibb Co with its Upsarin and Efferalgan brands, occupying a 8% of total value share. And A Menarini Industrie Farmaceutiche Riunite Srl, which was the leader in 2012, was in second place, covering around 7% of total value share. The reason for this change is that its Nimesil brand was removed from OTC medicines and the company only had Fastum in OTC products in 2014. As popular Nimesil needed a prescription in 2014, people started purchasing the Efferalgan brand of the company Bristol-Myers Squibb Co. In third place was Lek Pharmaceuticals dd with its Ketonal brand. Both Lek and Ketonal held 3% of value sales each.
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Industry Prospects
Regulations of OTC-Rx products changed in 2014, and the changes are expected to continue into the forecast period. So, in 2014-2019, value shares may change, new brands might appear and OTC products could switch to Rx. So, players will not feel safe in the leading positions in the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
TheĀ Analgesics inĀ Georgia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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Market Report, "Analgesics in Georgia", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001