Now Available: Footwear in Portugal

Footwear was able to overcome the negative trend registered over the previous three years in 2014. According to specialists, growth in demand was already evident in Q4 2013 and accelerated in 2014. Demand was mainly for inexpensive imported footwear. While the domestic production of footwear was of high quality and usually expensive, imports were characterised by low prices and low quality.

Competitive Landscape

Nike was the leader in footwear in 2014. The brand is strongly rooted in the Portuguese market and has a loyal following. Positioned in the sports category, Nike was able to maintain its leading position through constant investment in innovation and design.

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Industry Prospects

As consumers regain purchasing power, demand for footwear is expected to increase. Also, as disposable incomes grow, it is likely that consumers will become more demanding, looking for products of higher quality. However, this does not mean that low cost brands will witness their sales decline. Bargain fans are expected to continue to regard price as the main factor in purchases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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