Herbal/Traditional Products in Belgium - New Report Available

2014 started and ended positively for herbal/traditional products. Thanks to the postponed settlement of EFSA regulations, the category was spared in 2013 but had to face their impact in 2014. Many players saw 2013 as being the calm before the storm. However, the new regulations caused more fear than damage in 2014 and even encouraged manufacturers to adapt to the regulations with new formulas – for instance, glucosamine with vitamin C or probiotics with vitamin D –, new types of communication, more credible claims and clearer packaging.

Competitive Landscape

With more than 200 small laboratories offering at least one herbal brand and commanding marginal shares, herbal/traditional products has the most fragmented competitive landscape in consumer health. Another particularity of this category is the leadership of two players which are positioned in grocery retailers. Medicated confectionery accounted for a third of value sales of herbal/traditional products in 2014, although specialists do not consider them ‘real’ herbal/traditional products. Therefore, the leaders in medicated confectionery, Procter & Gamble Eurocor and Solinest (the distributor of Ricola in Belgium), were also the leading players in herbal/traditional products, with shares of 10% each in 2014. Procter & Gamble Eurocor’s Vicks umbrella brand is present in many categories, including decongestants, but also medicated confectionery – included in both medicated confectionery and packaged food. Solinest is the distributor of Ricola, the main competitor to Vicks in medicated confectionery. In 2014, both Vicks and Ricola were not particularly dynamic due to the mild autumn and winter.

Full Report Details at
- http://www.fastmr.com/prod/1014989_herbaltraditional_products.aspx?afid=301

Industry Prospects

The wait for EFSA regulations translated into a ‘wait and see’ situation in herbal/traditional products, thus tending to limit new product launches and communication budgets. This should no longer be the case as most manufacturers have now successfully adapted to the new legislation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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